Accommodation Owners: if you would you like to see your property considered for inclusion in the Beautiful Accommodation collection, read on ....
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Introduction
beautifulaccommodation.com is more than just a website - it is an adjunct to the award-winning and bestselling series of Beautiful Accommodation guidebooks. Established in 1997, there have been 11 guidebooks produced in the award-winning and bestselling series covering all states in Australia. Since 1997, over 100,000 copies of our guides have been sold.
The philosophy behind Beautiful Accommodation is to present our readers with a handpicked collection of beautiful places to stay that offer memorable travel experiences - experiences that go beyond the selection offered in the usual travel brochures and websites.
Our reviewers and photographers visit each and every property in our books - resulting in recommendations that are trusted by our readers.
Entry into the guides is by invitation following a visit by a member of the Beautiful Accommodation review team. Unlike most other guides and websites, every property is visited. Properties that do not meet our criteria are not invited to be part of our selection. Once invited, properties are asked to pay a contribution fee, which helps defray the costs of production.
We have a team of photographers to take the photos featured on the website and in the guidebooks, and the reviews are written by professional writers based on the property visit. We maintain complete control over the selection process and editorial content. This policy results in beautifully produced, high quality guidebooks that are bought, kept and used over and over again.
We include any type of accommodation that is special, unique or boutique - B&Bs, cottages, apartments, holiday houses, boutique hotels, eco retreats and island escapes. We also include unusual experiences such as boating and yachting charters/safaris/tours, high end safari-type camps and exclusive air tours. But one thing they all have in common is that they must all be of a high standard, have something special to offer and be very welcoming.
Beautiful Accommodation offers one of Australia's most comprehensive printed and digital distribution networks:
Printed Guide
Each printed edition has a shelf life of two years, with a print run of 10,000-18,000 copies. Distribution is via bookshops, selected newsagents, gift stores and specialty retailers as well as RACV, NRMA and RACQ outlets. We also have an innovative program of selling direct to targeted consumers via travel shows and other consumer shows (such as the Good Food & Wine Shows). Since first exhibiting in early 2005, we have sold over 12,000 copies of guides via consumer shows.
Innovative Free E-Books
In 2008 we introduced what we believe to be an Australian first - the introduction of Free E-Books covering the entire content of our printed guides. Readers can request a Free E-Book of the desired region which is delivered to their email inbox using an automated delivery system. The Free E-Books maintain the look and feel of the printed guide and readers can print each property review, forward the E-Book to family and friends and save to their computer for future reference.
Web Site
The Beautiful Accommodation website offers the entire content of our printed guides online and completes the digital distribution strategy. So wherever our readers are across Australia and the world, Beautiful Accommodation reviews, the latest packages and specials as well as recent news from our properties is accessible.
National Promotions Program
Beautiful Accommodation is distinguished by the extent that we promote our properties. Our central strategy involves supplementing traditional bookshop distribution with a sustained and intensive program of show promotions. In 2008, we have stands at the Melbourne, Sydney, Perth and Adelaide Good Food and Wine Shows; the Melbourne, Adelaide, Brisbane, Sydney, Canberra and Perth Travel Shows; the Brisbane, Sydney and Adelaide SEXPOs; and, the Brisbane ABC Gardening EXPO.
Digital Media Optimisation and Syndication
We employ a website optimiser and our reviews are syndicated to trusted internet sites (such as ninemsn and tripadvisor.com) resulting in worldwide exposure for properties included in our Beautiful Accommodation collection.
If you would like to be considered for inclusion in the Beautiful Accommodation guides and website, please contact us for more details.
Victorian and Tasmanian properties - please contact:
Jennifer Lamattina: jenny@beautifulaccommodation.com
Please note: A new edition covering Victoria and Tasmania will be published in late 2009. If you have a property in one of these states, please contact Jennifer Lamattina. Entries into the guides are limited so be sure to register your interest in being reviewed. Properties that are accepted for entry in the next guide will be included on our website soon after the initial visit thereby offering potentially many extra months of worldwide exposure for no extra fee.
New South Wales, Queensland, South Australia, Western Australia and Northern Territory properties - please contact:
Simon St John: simon@beautifulaccommodation.com
Please note: New editions covering New South Wales/Queensland and South Australia/Western Australia/Northern Territory will be published in late 2009 (review and photography visits will commence in early 2009 and will continue until late September 2009). If you have a property in these, please contact Simon St John. Entries into the guides are limited so be sure to register your interest in being reviewed.
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Beautiful Accommodation in Victoria and Tasmania,
